Timmons Subaru is proud to announce that Subaru of America, Inc. has earned top honors for Customer Loyalty among Mass Market Brand SUV Owners in the J.D. Power 2023 U.S. Automotive Brand Loyalty Study. With a 61.1% loyalty rate, Subaru earned the highest overall score across mainstream SUVs.
 

“With the vast amount of vehicle choices available to consumers today, it is even more meaningful for Subaru to have such loyal customers as part of our Subaru Family,” said Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc. “We believe in our goal to be ‘More Than a Car Company,’ and the loyalty displayed by our valued customers reinforces the importance of not only providing a reliable product, but also building a personal relationship.”

 
Now in its fifth year, the J.D. Power U.S. Automotive Brand Loyalty Study examines customer loyalty based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle at new vehicle franchised dealers. This year’s study calculations were based on transaction data from September 2022 through August 2023 and included all model years traded in.