In the pursuit of automotive excellence, safety stands at the forefront of Subaru's mission. At Timmons Subaru of Long Beach, California, we are thrilled to announce that Subaru of America, Inc. has once again reaffirmed its dedication to safety with multiple awards from the Insurance Institute for Highway Safety (IIHS) for the 2024 model year.
Leading the pack is the 2024 Subaru Ascent, securing the prestigious 2024 IIHS Top Safety Pick+ designation. This recognition marks the Ascent's seventh consecutive year as a Top Safety Pick+, a testament to its unwavering commitment to protecting both passengers and pedestrians alike.
In addition to the Ascent's accolade, several other Subaru models have been honored with the 2024 IIHS Top Safety Pick award. The 2024 Subaru Impreza, Outback, and groundbreaking Solterra EV have all earned this esteemed distinction, showcasing Subaru's unwavering dedication to safety across its diverse lineup.
The 2024 IIHS awards come amidst a backdrop of heightened safety standards, with the IIHS implementing modified criteria for its Top Safety Pick and Top Safety Pick+ awards. New requirements, including stringent side impact protection measures, pedestrian crash prevention systems, and an updated moderate front overlap test, highlight the IIHS's commitment to raising the bar for automotive safety.
IIHS President David Harkey emphasized the significance of this year's winners, stating, "This year’s winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users."
Notably, vehicles must now attain a rating of "good" in the updated side crash test to qualify for either award, a testament to Subaru's unwavering dedication to comprehensive safety measures. Furthermore, the replacement of the original moderate front overlap test with an updated version emphasizes back seat safety and further underscores Subaru's commitment to protecting occupants from all angles.
Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., expressed pride in Subaru's continued recognition by the IIHS, stating, "Subaru's commitment to safety is renewed daily in the cars and SUVs we deliver to our customers."
With 71 Top Safety Pick+ awards received since 2013, Subaru continues to lead the industry in safety accolades. This accomplishment speaks volumes about Subaru's unwavering dedication to prioritizing the safety and well-being of drivers, passengers, and pedestrians alike.
At Timmons Subaru, we are proud to represent a brand that consistently sets the standard for automotive safety. Visit us today to explore our lineup of award-winning Subaru vehicles and experience the peace of mind that comes with driving a Subaru—a brand renowned for its unwavering commitment to safety.
For the full list of 2024 IIHS winners, please visit the IIHS website.
*Claim applies to U.S.-spec vehicles. Based on research conducted by Subaru of America and Subaru Canada.
** As of February 2024