Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country and even here in Long Beach, this can be a harsh reality.

Helping others is the key to a strong community which is why Timmons Subaru believes in helping to support individuals and families in urgent need. And this year, during Subaru Loves to Help^® month, we are joining Subaru and retailers nationwide in partnering with Operation Warm^®, a national nonprofit focused on connecting children with the resources they need to thrive. This partnership will amplify our continued support for those who need it most.

This February, Timmons Subaru is visiting a local organization to provide children in urgent need with brand-new coats, shoes, and socks.

These essential items not only help keep children protected, warm, and dry, they can have a significant impact on a child's mental and emotional well-being. These items can mean the difference between going to school or not and between participating in activities or sitting out. No child should ever have to face these circumstances.

That’s why Subaru and its retailers like us are proud to be the largest automotive supporter of Operation Warm. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and our retailers will have helped more than 750,000 children and adults in urgent need so far.

This initiative is part of the Subaru Love Promise, our commitment to improving lives in the communities where we live and work. And it’s just one of the reasons why Timmons Subaru is more than a car dealer and Subaru is More Than a Car Company^®.

This year, Subaru of America, Inc. has expanded its Subaru Loves to Help® initiative through a new partnership with Operation Warm®, a national nonprofit that provides brand-new, high-quality coats and shoes for children in urgent need.

"For too many children, going without a coat, shoes, or even socks can mean the difference between going to school, participating in activities, and feeling confident in themselves,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “By pairing our own commitment to be ‘More Than a Car Company,’ with Operation Warm’s mission of being ‘More Than a Coat’ we’re providing children in urgent need with the opportunity to select and own the brand-new necessities they deserve.”

Through the partnership, Subaru becomes the largest automotive supporter of Operation Warm.  By the end of the campaign, including historical Subaru Loves to Help efforts, Subaru will have helped more than 750,000 children and adults in urgent need so far.

“Coats, shoes, and socks provide so much more than just physical warmth, and programs like this are giving kids in urgent need the relief and confidence to socialize and succeed,” said Grace Sica, Executive Director of Operation Warm. “Teaming up with Subaru, who clearly shares our values of community connection, allows us to bring warmth and confidence to even more children around the country than ever before.”

To learn more about how we are supporting children in urgent need situations, visit Timmons Subaru or Subaru.com/help. To learn more about Operation Warm, visit https://www.operationwarm.org/.